Long Term & Continuing Care Association of Manitoba

300 – 61 Juno Street

Winnipeg, MB R3A 1T1

Mon - Fri 9:00 - 17:00

and all major Holidays

Benefits of Membership

Website Exposure

Your company profile will be listed in our Member section, as well as your company name will be listed alongside our Interactive Map feature. Promotion includes monthly emails titled: “Meet our Members” and a film strip at the bottom of every website page. Our website boasts activity that exceeds similar like-minded associations in Canada. Ask us about additional advertising on our website.


Receive invitations to LTCAM events such as the AGM Wine & Cheese, Continental Breakfast at the Annual Provincial Conference, and Holiday Gathering. There are also opportunities to serve on various sub-committees of the Association. Our Membership list with contact information will be provided to you allowing you to initiate building relationships with our Active & Associate Members.

Government Relations 


Our staff and Board of Directors have been very successful at making sure your issues are front-and-centre in Manitoba. We have met with Cabinet Ministers, senior health officials, and MLAs. Frequent and timely communications on topics relevant to the continuum of care are distributed to our Members. Regular News Releases (in French & English) are issued to over 4000 persons, on topics of interest, raising awareness for Manitoba Seniors and the staff who serve them.


LTCAM serves on the board of the Canadian Association for Long Term Care. The Board Executive was in Ottawa recently and met with several MPs. We were well received; they asked for information and invited us to come and meet with them again.

Special Projects 

In collaboration with our members and other health care stakeholders, the Association develops and implements individual initiatives that support our action plan goals. These have focused on the employee training, and inter-generational projects. We have released the report to the Minister of Health as well as many other consultations and reports that we have authored on behalf of our members and seniors in MB. 


Our popular website and members-only section of the website are helping to raise awareness of the key issues facing our sector as well as offering you key insights on best practices. 


When members are having issues with local health authorities or the government, our Association and Board of Directors are there to provide support. Our members understand that there is strength in numbers and we make gains as a collective voice that individually would be very difficult to achieve. 

Media Relations 

As the largest association representing the continuing care sector, we act as the industry voice in all regions of the province. Through news releases, consultations, committee work, written correspondence, and opinion pieces we are helping to communicate your priorities.

Your support for seniors and staff in the long term continuum will be recognized by the Association in the following published media: LTCAM Website, Conference brochures, Membership lists, News Releases, and other Promotional materials.

The Long Term & Continuing Care Association of Manitoba (LTCAM) is a not for profit corporation

with almost 150 members, representing more than 10,000

elderly persons and staff across the continuum of care.

Incorporated in 1959, we have grown to represent non-profit and private

Assisted Living residences, Supportive Housing and Personal Care Home residences, spanning all

regional health authorities across Manitoba.

Our membership has tripled in the last few years and continues to diversify.

The LTCAM has on its website, the only navigation tool to help you find the right care or home

for your loved one’s needs.

Our Mission is to engage members and partners in promoting continuing care living options and services

that support the health and well-being of Manitoba’s seniors. 

The Long Term & Continuing Care Association of Manitoba (LTCAM) is a not for profit corporation

with over 100 members, representing 5,000 beds and suites across the continuum of care.

Our primary objective is to advocate on behalf of seniors in Manitoba and the staff at the residences who serve them, throughout the long term care continuum.

Click here to see further benefits for Associate Members Click here to see further benefits for Commercial Members

Interested in Becoming a Member?

Contact Us!

Annual Membership

April 1 – March 31. Please email [email protected] for the prices of membership. All members are invoiced annually with payment due after April 1st of each year. Members are automatically renewed, we will send invoices out in March of each year.